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In many cases, audio samples provide the best arguments for the quality of a title, its speaker, or the form of production (for example, in a radio play). These arguments are at least as important as the overview of e.g. Marketing activities April 2019 Calendar Kalnirnay and help dealers in the assessment. However, many wish it        e trading partners to publish the digital previews even earlier than the printed versions, making the provision of such audio samples in many cases impossible. Advantage Print.

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If you still have the time, you can browse and discover much better in a printed preview, in my opinion, than with the digital counterpart. Many buyers make handwritten notes, etc. Of course, much of it is also possible with the digital preview, but everyone has to get used to it. Planning Digital. How safe in every publishing house, the subject of previews is always in our thoughts and we regularly check how we present our offer form in the right setting attractive, vivid and timely with the changing requirements,

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so that our partners are well informed about our new titles. In which direction we will develop our previews in the future, we have not yet decided. Kilian Kissling (Photo: Stephan Siebert) Kilian Kissling (Photo: Stephan Siebert) Kilian Kissling Managing Director Sales and Marketing, Argon VerlagVorteil Digital. The obvious advantage for audiobook publishers is the inclusion of audio samples. The other benefits are the same as those for book publishers. Advantage Print.

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The printed format offers significantly more opportunities to express the identity of the publisher. It also leads to thinking holistically about a season’s program. In the creation phase, it becomes clear which titles need to be well demarcated where there may still be a gap in the program. And finally, there are some classic analogue benefits: making notes and dog-ears, tearing out pages, scrolling fast, and jumping. Planning Digital. The change has long since been completed, since we professionally use the digital preview.

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Anyone who wants to work with us digitally can do so without any ifs or buts. The only question left is what will become of the printed preview. Our preview, which is already one of the reduced, will continue to develop into a pragmatic work tool. So the change does not take place in the publishing house, but with the dealer. Audiobooks are more attuned to the position of their medium so that they accept the circumstances and react to them. Johannes Stricker (Photo: private) Johannes Stricker (Photo: private) Johannes Stricker Managing Director,

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Audiobook HamburgVorteil Digital. At the moment, the digital preview for audiobook publishers means nothing more than the digital preview for book publishers. In practice, for the time being, overtime (still), but in perspective, the digital preview is a modern instrument to announce and sell our productions in retailing and to save printing April 2019 Calendar Kalnirnay and logistics costs. Advantage Print. Presumably, the proportion of audiobook previews that land unread in the trash is larger than that of the book previews, since quite a few bookstores do not deal with the medium, but the audiobook preview is included in the previews of the book publishers.

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